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Tesco

We wrote a series ads for Tesco running in the National press in response to the horse meat issue. Sorry to all my past purist typography teachers, it's broken on purpose that way. More here. With...

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Nike SNKRS

Incomiiiiiiiiingg. We were asked to let sneakerheads know that nike.com is the best place to get your hands on exclusive drops. What better way to announce that than to drop a huge shoe box from the...

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Hypervenom II: Finish It

There's a belief that practising on grass and 11-a-side pitches makes for the best players in the game. We wanted to remind young South Americans to embrace their surroundings to inform their training...

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Hypervenom Inside the Mind of a Striker

What do players visualize before they do what they do? A simple premise to bring to life the game's deadliest finishers. We worked with Psyop to step inside the minds of Neymar, Lewandowski and Kane to...

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Cr7 - Out of This World

CR7 meets Tomasz Bagiński. Why not? To launch Ronaldo's new boot, to be launched on the day of El Classico, we made him the hero of a 9-part comic book inspired film for Instagram. Creative Direction...

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Nike - Inspire The Boot

The simple idea was to enable a fan to write a message to either Wayne Rooney or Ashley Cole that would then be stitched on to their Nike T90 Laser IIIs for use at the FIFA World Cup 2010. Fans could...

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The Chance - Rio's First Find

With only the coaches in on the ruse, the set-up on the day was that both teams were testing Nike boots and product. The explanation for the cameras and minimal crew was that they needed to document...

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EA - Battlefield

Ken Chappel, the overly enthusiastic and seemingly indestructible war-reporter, takes us to the midst of the 'Greatest War on Earth' giving us the details on EA’s, at the time of production, latest...

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Air Max Day 2017

Air Max Day 2017. The 30th anniversary. We worked with the W+K London Design Department to bring to life the sentence: "One small step for man, one giant JUMP, CRUNCH, BOUNCE, SKIP, SHUFFLE, SQUEAK,...

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Finlandia Flavours

Rather than rely on imagery of young nondescript 20-somethings enjoying a night out in an equally nondescript bar, we wanted to bring to life the natural tasting Finlandia flavours in a way only the...

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Smile

The sacrifice behind the smile. What an absolute legend. Directed by Mark Zibert. Role: Creative Direction at W+K London.

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adidas - See My Creativity

Recognize athletes for what matters most: their creativity, not their gender. Simple really. Launching prior to International Women's Day 2018 we put together a film that in it's own way tries to move...

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Nike - Take Control

In the heart of the action. That's where you'll find Andrés Iniesta and the new Nike CTR 360 Maestri II. Built to take whatever the game throws at you. From whatever angle. Then turn it into magic. In...

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Nike Women - Here I Am

So you’re a university-aged girl, and while you like sport, you really don’t see what it has to offer you. You’re not going to the Olympics, you’re not going to be a pro. What’s the point of working...

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Nike Women - Athlete Stories

The limited edition 180-page ‘Here I Am’ Athlete Book hero’s 22 young international female athletes. Every chapter is a unique visual interpretation of each athlete’s journey, highlighting the...

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Nike - Feint

A simple analytical spot that looks at Ronaldinho, his life, career, football prowess and how he uses our fixation, and the opponent's expectations of him, to his advantage. Credits: Directed by Ivan...

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Nike - Produit en Italie

Celebratory World Cup 2006 ads that recall an era when Italian-made products were the pride of the nation. Each ad features a player masquerading as a fictional Italian product. Cannavaro: “The cup...

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Wieden+Kennedy - August 2009

Front and back spreads for the chapter of August 2009. Charts based on all-agency emails sent by the London staff during the entirety of the month. Credits: Book design by Karen Jane / W+K London.

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Nike - La Coppa Golosa

Directed by Giuliano Garonzi / Happy Centro. Character design by Mauro Gatti. Jingle by Franco Godi. With Carlo / W+K Amsterdam.

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Chicago Marathon 2004

Fuelling an ongoing rivalry Nike asked citizens of Chicago to sign up to run the Marathon in support of their allegiance to either the Northside or Southside of the city. Posters dotted throughout the...

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