Tesco
We wrote a series ads for Tesco running in the National press in response to the horse meat issue. Sorry to all my past purist typography teachers, it's broken on purpose that way. More here. With...
View ArticleNike SNKRS
Incomiiiiiiiiingg. We were asked to let sneakerheads know that nike.com is the best place to get your hands on exclusive drops. What better way to announce that than to drop a huge shoe box from the...
View ArticleHypervenom II: Finish It
There's a belief that practising on grass and 11-a-side pitches makes for the best players in the game. We wanted to remind young South Americans to embrace their surroundings to inform their training...
View ArticleHypervenom Inside the Mind of a Striker
What do players visualize before they do what they do? A simple premise to bring to life the game's deadliest finishers. We worked with Psyop to step inside the minds of Neymar, Lewandowski and Kane to...
View ArticleCr7 - Out of This World
CR7 meets Tomasz Bagiński. Why not? To launch Ronaldo's new boot, to be launched on the day of El Classico, we made him the hero of a 9-part comic book inspired film for Instagram. Creative Direction...
View ArticleNike - Inspire The Boot
The simple idea was to enable a fan to write a message to either Wayne Rooney or Ashley Cole that would then be stitched on to their Nike T90 Laser IIIs for use at the FIFA World Cup 2010. Fans could...
View ArticleThe Chance - Rio's First Find
With only the coaches in on the ruse, the set-up on the day was that both teams were testing Nike boots and product. The explanation for the cameras and minimal crew was that they needed to document...
View ArticleEA - Battlefield
Ken Chappel, the overly enthusiastic and seemingly indestructible war-reporter, takes us to the midst of the 'Greatest War on Earth' giving us the details on EA’s, at the time of production, latest...
View ArticleAir Max Day 2017
Air Max Day 2017. The 30th anniversary. We worked with the W+K London Design Department to bring to life the sentence: "One small step for man, one giant JUMP, CRUNCH, BOUNCE, SKIP, SHUFFLE, SQUEAK,...
View ArticleFinlandia Flavours
Rather than rely on imagery of young nondescript 20-somethings enjoying a night out in an equally nondescript bar, we wanted to bring to life the natural tasting Finlandia flavours in a way only the...
View ArticleSmile
The sacrifice behind the smile. What an absolute legend. Directed by Mark Zibert. Role: Creative Direction at W+K London.
View Articleadidas - See My Creativity
Recognize athletes for what matters most: their creativity, not their gender. Simple really. Launching prior to International Women's Day 2018 we put together a film that in it's own way tries to move...
View ArticleNike - Take Control
In the heart of the action. That's where you'll find Andrés Iniesta and the new Nike CTR 360 Maestri II. Built to take whatever the game throws at you. From whatever angle. Then turn it into magic. In...
View ArticleNike Women - Here I Am
So you’re a university-aged girl, and while you like sport, you really don’t see what it has to offer you. You’re not going to the Olympics, you’re not going to be a pro. What’s the point of working...
View ArticleNike Women - Athlete Stories
The limited edition 180-page ‘Here I Am’ Athlete Book hero’s 22 young international female athletes. Every chapter is a unique visual interpretation of each athlete’s journey, highlighting the...
View ArticleNike - Feint
A simple analytical spot that looks at Ronaldinho, his life, career, football prowess and how he uses our fixation, and the opponent's expectations of him, to his advantage. Credits: Directed by Ivan...
View ArticleNike - Produit en Italie
Celebratory World Cup 2006 ads that recall an era when Italian-made products were the pride of the nation. Each ad features a player masquerading as a fictional Italian product. Cannavaro: “The cup...
View ArticleWieden+Kennedy - August 2009
Front and back spreads for the chapter of August 2009. Charts based on all-agency emails sent by the London staff during the entirety of the month. Credits: Book design by Karen Jane / W+K London.
View ArticleNike - La Coppa Golosa
Directed by Giuliano Garonzi / Happy Centro. Character design by Mauro Gatti. Jingle by Franco Godi. With Carlo / W+K Amsterdam.
View ArticleChicago Marathon 2004
Fuelling an ongoing rivalry Nike asked citizens of Chicago to sign up to run the Marathon in support of their allegiance to either the Northside or Southside of the city. Posters dotted throughout the...
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